An official website of the United States government.
We activate creatives and community advocates locally and nationally to co-create compelling content that engages everyday people about the importance of the 2020 Census.
We’ve partnered with Rock the Vote to raise awareness of the 2020 Census for young people through pop culture, music, art and technology.
We supported Rock the Vote in creating an explainer video (right) on why the census matters; census curriculum as part of their Democracy Class; and an open source repository for partner-driven and user-generated content that any census advocate can use for digital organizing.
The USC Annenberg Innovation Lab and Wise Entertainment, who make up the Count the Nation initiative, have assembled a powerful coalition of experts in media, communications, data, technology and journalism to directly address perceived risks of census participation among communities fearful and distrusting of being counted.
We’ve collaborated with Count the Nation to tap into the brilliant minds and networks of entertainment, executives, creatives and media powerhouses to spread the census message throughout pop culture.
In just a few hours, creators and organizations of all kinds work together to generate hundreds of pieces of compelling media that spread census awareness and inoculate against disinformation.
Learn more about Creatives For The Count
In the past year, we’ve hosted over 16 create-a-thons across the country, engaging nearly 1000 individuals. Check out where we’ve activated people to get out the count!
All HTC = All Hard-to-count Communities
All HTC
The first CreativesForTheCount pilot event pulled together creative heavy-hitters from across the LA creative scene at Red Bull Studios in Los Angeles to develop content for undercounted millennials.
AAPI
Portland is home to an increasingly young and diverse population that is representative of many of the nation's marginalized groups. In conjunction with Design Week Portland, designers produced content for advocacy groups across the state as well as a toolkit that can be used by creatives, nationwide.
Rural
COIL helped to facilitate a singer & songwriting-focused create-a-thon with contemporary Christian musicians and religious leaders to better reach their audiences.
LGBTQ
In celebration of Pride Week, LGBTQ advocates and creatives gathered from around our nation's capital to produce graphics and campaign imagery for nationally impactful organizations at a
Latinx
COIL is working with community partners and regional Census staff to organize a create-a-thon to educate and support underrepresented communities along our nation's border.
Over the course of five informative and festive hours, we dived into targeted briefs from local advocacy organizations, connected with a diverse group of talented people, and collaboratively generated digital media and compelling messages that spread awareness about the 2020 Census.
An official website of the United States government.
An official website of the United States government.